"We built the explorer because there isn't a watchmaker on the top of Matterhorn" reads the ad, perfectly capturing the essence of adventure and precision.
 
Discover this iconic 1966 Rolex Explorer Ref. 1016 advertisement. The striking black and white image features the Explorer on the wrist of a hand grasping a rock, highlighting the watch's rugged elegance. This stylistic shot, making a bold contrast, is one of the most impactful advertisements we've seen. Elevate your vintage collection with this rare piece of horological history.