The 1964/1965 Rolex Submariner Advertisement:
 
This rare advertisement for the Rolex Submariner is a masterclass in vintage watch marketing, showcasing the creativity and boldness of Rolex's advertising strategy during that era.
 
Visual Composition: The decision to place the Submariner watch against a stark black background, not centered but positioned near the bottom, is deliberate and symbolic. This choice not only mimics the deep, dark ocean depths where the Submariner thrives but also visually communicates its superior depth capabilities compared to competitors.
Strategic Messaging: The ad's copy is equally compelling, with references to a "underwater watch for $39.95" near the top, subtly implying that other dive watches lack the depth rating and quality of the Submariner. The contrast between the mention of a 'cheap' alternative watch and the placement of the Submariner below it serves to educate the reader on the watch's superior performance at greater depths.
Copywriting Excellence: The language used is both informative and persuasive, highlighting the watch's "rugged good looks" and encouraging potential buyers to "show it off" due to its aesthetic appeal both in and out of water. There's a charming, almost personal invitation in the text, which would resonate with readers, making the watch not just a tool for diving but a statement piece.
Bold Marketing: Rolex's willingness to call out competitors as "cheap" in this ad demonstrates a bold marketing strategy, emphasizing quality over cost. This approach would have made the ad memorable and effective in differentiating the Submariner from other dive watches of the time.
Historical Charm: The ad encapsulates the charm of vintage advertising, where products were not just sold but were presented as part of a lifestyle, with a narrative that engages the reader on multiple levels - functionality, style, and prestige.
 
This advertisement stands out not only for its design and copy but for how it encapsulates the spirit of the era's advertising, making it one of the most effective and memorable Submariner ads ever produced by Rolex.