"This Rolex spend 20 minutes on the pacific ocean floor, 35,797 feet down and it came up ticking"
 
From 1961 this ad features the extremely rare Rolex Submariner ref. 6204 that is known as the first submariner and came with no crown guards.  Ad shows an original retail price of $180 for the watch on bracelet and $150 to purchase just the "head" or $127.50 for the Tudor Submariner.